Privacy Policy

Last updated: 26 October 2026

This Privacy Policy explains how RTT Europe DOO Novi Sad (“we”, “us” or “our”) collects and uses personal data in connection with the English-language RealTrac website at real-trac.com and business enquiries submitted through the website or related communication channels.

We process personal data in accordance with the Law on Personal Data Protection of the Republic of Serbia (“Official Gazette of the Republic of Serbia”, No. 87/2018) and other applicable data protection laws.

1. Who is responsible for your personal data?

The controller responsible for the processing described in this Privacy Policy is:

RTT Europe DOO Novi Sad
Registration number: 21862185
Tax identification number (PIB): 113410912
Registered address: Mite Ružića 1, floor 1, apartment 9, 21000 Novi Sad, Republic of Serbia
Email: info@real-trac.com

Please use these contact details for questions about this Privacy Policy or to exercise your data protection rights.

2. Scope of this Privacy Policy

This Privacy Policy applies to:

  • visitors to the website;
  • people requesting information, presentations, demonstrations, consultations or quotations;
  • prospective customers, partners and their representatives who communicate with us.

It does not describe the processing of personal data collected through the operation of RealTrac products at customer sites or through a partner portal. Where relevant, those activities are covered by separate privacy notices and contractual arrangements.

Third-party websites linked from our website are subject to their own privacy notices.

3. Personal data we collect

Information you provide

Depending on how you contact us, we may process:

  • your name;
  • your company and job title;
  • your business email address and telephone number;
  • your country or business location;
  • information about your enquiry, project or business requirements;
  • the contents of your messages and any attachments;
  • your communication preferences.

Please provide only information relevant to your enquiry. Do not include sensitive personal information, such as health information, political opinions or biometric data, unless we have specifically agreed on an appropriate and lawful way to receive it.

Technical information

When you visit the website, technical information may be processed, including your IP address, browser and device information, operating system, requested pages, access times, referring page and information needed to identify technical errors or security incidents.

Cookies and similar technologies are explained in Section 9.

Information received from others

We may receive your business contact details from the organisation you represent, from a colleague involved in the same project, or from a business partner referring an enquiry to us.

Where required by law, we will provide information about the source of your data and its processing.

4. Purposes and legal bases

PurposeLegal basis
Responding to enquiries and discussing products, demonstrations, projects and quotations with representatives of organisationsOur legitimate interests in conducting business communications and developing business relationships
Taking steps at your request before entering into a contract with you personally, or performing a contract to which you are personally a partyTaking steps before entering into a contract or performance of a contract
Managing business relationships and providing related assistance to customer and partner representativesOur legitimate interests in managing and supporting those relationships
Sending optional promotional emails about RealTrac products, events and offersYour consent
Operating, maintaining and protecting the website and related systemsOur legitimate interests in providing a functioning and secure website and preventing misuse
Using optional analytics or advertising technologiesYour consent
Meeting applicable legal, accounting and regulatory requirementsCompliance with a legal obligation
Establishing, exercising or defending legal claimsOur legitimate interests in protecting our rights and business

When relying on legitimate interests, we consider the necessity of the processing and its impact on your rights and interests.

We do not treat submitting an enquiry as consent to receive unrelated promotional communications.

5. Whether you must provide personal data

You are not generally required to provide personal data simply to browse the website. However, certain technical information is necessary to deliver and protect it.

If you submit an enquiry, we need sufficient information to understand it and respond. Required fields are identified in the relevant form. If you do not provide that information, we may be unable to handle your request.

Subscribing to promotional communications is optional and is not a condition of receiving a response or quotation.

6. Who may receive your personal data?

We may disclose relevant personal data to:

  • authorised personnel responsible for handling your enquiry;
  • service providers supporting website hosting, IT administration, customer relationship management, email and business communications;
  • professional advisers, where necessary for advice, compliance or legal claims;
  • public authorities or courts where disclosure is required by law.

Service providers processing personal data on our behalf must act under appropriate contractual arrangements and may process it only as permitted by those arrangements and applicable law.

If your enquiry would be better handled by another RealTrac company or an independent local partner, we will explain the proposed referral and identify the intended recipient before sharing your contact details, unless you have already requested that specific referral.

An independent recipient is responsible for its own processing and privacy information.

We do not sell personal data.

7. International transfers

Personal data may be processed outside the Republic of Serbia where this is necessary for the services and business activities described in this Privacy Policy.

Before making such a transfer, we must ensure that it is permitted under applicable data protection law. Depending on the destination and circumstances, this may involve:

  • a legally recognised adequate level of protection;
  • appropriate safeguards recognised under Serbian law, including applicable standard contractual clauses; or
  • a specific exception permitted by law.

Where another applicable data protection law imposes additional transfer requirements, those requirements must also be met.

You may contact us to request information about relevant transfer destinations, the safeguards used and how to obtain a copy of those safeguards, subject to lawful confidentiality restrictions.

8. How long we retain personal data

We retain personal data only for as long as necessary for the purpose for which it was collected, taking account of legal obligations and the need to establish, exercise or defend legal claims.

We apply the following criteria:

  • Enquiries and correspondence: for the time needed to respond, prepare any proposal and complete reasonably anticipated follow-up. Continued retention depends on whether the business discussion remains active or there is another documented need to keep the records.
  • Customer and partner communications: for the duration of the relevant relationship and afterwards where required for legal obligations, outstanding matters or legal claims.
  • Accounting and contractual records: for the applicable statutory retention period.
  • Promotional mailing lists: until you withdraw consent or we discontinue the relevant communications. We may retain a minimal suppression record to ensure that your unsubscribe request continues to be respected.
  • Consent records: for as long as reasonably necessary to demonstrate compliance.
  • Technical and security records: for the period necessary for website operation, troubleshooting and the investigation of security incidents.
  • Optional cookie and analytics information: according to the applicable retention periods disclosed in the cookie information available when consent is requested.

When retention is no longer necessary, we delete the data or anonymise it so that it no longer identifies you.

9. Cookies and similar technologies

The website may use cookies and similar technologies to support its operation and, where enabled with your consent, to analyse usage or measure advertising performance.

Strictly necessary technologies

These support functions such as security, session management and remembering choices necessary to provide a service you have requested. They are not used for optional advertising or analytics purposes.

Optional analytics and advertising technologies

Where used, these technologies are activated only after you provide the relevant consent.

Before you decide, the cookie settings explain the applicable categories, purposes, providers and durations. You can accept or reject optional categories and change your choices later through the website’s cookie settings.

Refusing optional cookies does not prevent you from submitting a business enquiry.

Third-party content

Embedded content, such as externally hosted videos, may involve processing by the third-party provider. Where consent is required, that content is not loaded until the relevant consent has been obtained.

You can also manage cookies through your browser. Blocking certain necessary cookies may affect website functionality.

10. Promotional communications

We send optional promotional emails where you have consented to receive them.

You may withdraw your consent at any time by using the unsubscribe option in the relevant email or by contacting info@real-trac.com.

Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

We may still send non-promotional messages needed to respond to your enquiry or administer an existing business relationship.

11. Your rights

Subject to the conditions and exceptions established by applicable law, you may have the right to:

  • obtain information about how your personal data is processed;
  • access your personal data and obtain a copy;
  • correct inaccurate data and complete incomplete data;
  • request erasure;
  • request restriction of processing;
  • receive data you have provided in a structured, commonly used and machine-readable format, and request its transmission to another controller where technically feasible, when the legal requirements for portability are met;
  • object, on grounds relating to your particular situation, to processing based on legitimate interests;
  • object at any time to processing for direct marketing, including related profiling;
  • withdraw consent at any time;
  • obtain protection against solely automated decisions, including profiling, that produce legal or similarly significant effects, as provided by law.

To exercise your rights, email info@real-trac.com.

We may request information reasonably necessary to verify your identity. Please do not send identity documents unless we specifically request them through an appropriate channel.

Under Serbian law, we respond without undue delay and within 30 days of receiving a request. Where necessary because of the complexity or number of requests, this period may be extended by a further 60 days. We will notify you of the extension and its reasons within the initial 30-day period.

Requests are generally handled free of charge. Any legally permitted fee or refusal will be explained.

12. Complaints

You may lodge a complaint with the Serbian supervisory authority:

Commissioner for Information of Public Importance and Personal Data Protection
Bulevar kralja Aleksandra 15
11120 Belgrade, Republic of Serbia
Email: office@poverenik.rs
Website: www.poverenik.rs

You do not have to contact us before lodging a complaint.

Where another applicable law gives you the right to complain to another supervisory authority, this Privacy Policy does not limit that right.

13. Security

We apply appropriate technical and organisational measures designed to protect personal data against unauthorised or unlawful processing, accidental loss, destruction or damage.

These measures are selected according to the nature of the data, the processing activities and the relevant risks.

No website, communication channel or storage system can be guaranteed to be completely secure.

14. Children

The website is intended for business audiences and is not directed to children.

If you believe that a child has provided personal data through the website, please contact us so that we can assess the circumstances and take appropriate action.

15. Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes in our processing activities or legal requirements.

The latest version will be published on this page with its revision date. Where required by law, we will provide additional notice or obtain consent before implementing relevant changes.

16. Contact

For questions about this Privacy Policy or our processing of personal data, contact:

RTT Europe DOO Novi Sad
Mite Ružića 1, floor 1, apartment 9
21000 Novi Sad, Republic of Serbia
Email: info@real-trac.com